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Research papers

How to maximise shelf sales and profitability

The paper, drawing on the experience of over thirty John Gordon Outlet Studies in various European retail situations, proposes that in order to maximise shelf sales and profitability a retailer must: 1. Examine current shelf profitability, taking...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
August 1, 1975
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Citation

Gordon, J. (1975a, August 01). How to maximise shelf sales and profitability. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability